"Track Tucker" Premier Tour

I Hope They Serve Beer in Hell–based on the shocking, ridiculous and hilarious real life adventures of Tucker Max–is the story of an impromptu bachelor party gone horribly awry thanks to a midget, a fat girl, a gaggle of strippers, an overly destructive public intoxication ordinance, and the consequence of Tucker’s unflinching narcissism.

A nation wide tour had been developed to have 31 premiers, in 31 different cities. They did one premier each day leading up to the opening weekend. Instead of just doing one premiere either in New York or Los Angeles. At the premiers they had swag bags which was included in the price of the ticket, Q&A after each show, and stuck around to sign autographs and take pictures with fans. They also had after parties during some of their visits.

I thought this was a smart way to promote their movie. In addition, make an event that is usually very exclusive; made available to the general public. If you are an independent Film Maker or Production Company and looking to distribute your movie, increase ticket, or dvd sales. A "Premiere Tour" that is fun and can create unique experiences might be an avenue worth considering. In addition, will provide valuable data to Movie Distribution Companies on why it is worthwhile to pick up your next move project.

To Find out more information about the movie and when it is playing at a theater near you; visit "I Hope They Serve Beer in Hell" website.

Movie theaters cut print show times as Web gains

Movie Exhibition Companies are starting to trend their advertising online rather than using Newspapers to show their show times. This is a smart move for many reasons. However, the question each theater company needs to determine is what demographic of people does each theater attract?

For example, if a large percentage of your business are senior citizens. It might not be the best decision to pull all of your print advertising. Many senior citizens either do not use the internet, may not be familiar with websites and search methods, and have used newspapers to find out show times of movies for a long period of time.

On the other hand, if your theater or theaters attracts a younger demographic that you feel are familiar with the internet and will not hinder the daily operations of your business; It is well worth cutting costs to your print advertising for multiple reasons. This will increase unique visitors/traffic to your website, allocate money to advertising that is measurable to ensure ROI goals are achieved. This is an important point because print advertising cannot measure how many people look at your movie listings or advertisements. However, online advertising is measurable.

This is a start of Movie Exhibition Companies using online advertising. There are a few Theater Companies using social networking sites like "Twitter" and "Facebook" to display show times, movie reviews, contests, and other relevant information pertaining to their company. I fully anticipate Movie Exhibition Companies using CPM, CPA, and other online advertising methods as a way to increase concession and gift certificate sales, drive traffic to their theaters and other ways that can be beneficial to the company and to its guests.

Read more about how movie theaters cut print on Web Gains on Variety.